If there is a recipe for success, a plan all businesses can easily identify and follow, it is this: trust is the foundation of everything, from personal relationships to professional achievements. This point has special currency for cultivating potential customers, since that give-and-take between an executive and a prospective client depends on trust: without it - and by "it," I mean the sincerity of communication and the type of correspondence people value - then success is virtually impossible.
As we begin 2011, let us remember this principle because trust is a virtue we must cherish and promote. Indeed, trust is the cornerstone of this blog. May we all enjoy good health and success in this new year.
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