Regardless of one’s political beliefs, it is hardly a radical idea to acknowledge the rhetorical gifts of someone like Ronald Reagan or Barack Obama. The effectiveness of these leaders rests not with their respective beliefs, though both men represent different philosophies about the use of governmental power, but with the clarity of their brand of communication. Translation: their speeches are marvels of openness; there is no mistaking the power – or the sincerity – of their convictions.
Applying this same standard to business communication should be a priority. More specifically, we should make openness, even eloquence a hallmark of successful selling. Forget corporate boilerplate and other forms of blather; businesses need to engage current and prospective clients. Which means we have a duty to customize our relationship with clients, so we can be more influential and trusted. That’s a truly bipartisan viewpoint we can all endorse.
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