Standing Up by Standing Apart: Building Credibility

As more news stories expose the severity of the economic recession, there is an upside to these otherwise depressing articles: the renewed importance of quality service and effective communication. Basic principles, yes, but concepts that, alas, are all too often missing from successful client relationships and prospecting for new customers.

In fact, the very existence of Vinroma is a testament to the importance of transforming the way executives identify potential clients. Under the current system many businesses approach lead generation like a form of mass canvassing: target as many people as possible, regardless of importance or accuracy, and, by virtue of the large number of individuals contacted, results will ensue. The problem with this model, aside from its exorbitant cost and incredible inefficiency, is that it alienates the majority of people who should not be on these sales lists. Put a different way, to catch two fish you must not poison the entire lake.

So why the emphasis on superior lead generation and intelligent conversation? The answer is simple: people demand it -- and they are right to ask for it. And Vinroma is the first company to pioneer a brand of technology that makes this process (communicating with prospective clients) smart and convenient.

More importantly, Vinroma is a pioneer of a different sort: a moral pioneer. That is, Vinroma is a leader that encourages businesses to make respect - for itself and the public - a priority. Call it Standing Up by Standing Apart. That's the Vinroma way.

The Future Is Here!

Prepare yourself for big news from Vinroma. And yes, this post is a teaser. We're about to revolutionize technology.

The future is here!

Lessons from the International Consumer Electronics Show

One of the highlights of attending or reading about the International Consumer Electronics (CES) Show, held annually in Las Vegas, is the excitement about products that will legitimately transform an industry or a way of life. This year, the emphasis is on smarter technology: devices or applications that can redefine the way consumers and businesses communicate with each other.

Based on reports from friends and colleagues at the show, companies recognize the necessity of creating an experience that is informative and interactive. Translation: give people what they want.

Reading those words, I come back to Vinroma and draw a powerful conclusion -- we are ahead of the news! That is, Vinroma's very existence is about revolutionizing the way business communication occurs between executives and prospective clients. So hearing the news from CES, the validation is there: the ideas behind Vinroma are mainstream. Look for Vinroma to be a model of technological transformation and business success.

Personalized Sales: The Vinroma Philosophy

In this economy, trust is a necessity. I know: emphasizing the importance of personal integrity should not be a major revelation, but without this mainstay we will never properly emerge from this recession. And yes, this topic may be a constant on this blog, but the point deserves our steadfast attention because too many companies view "trust" as a luxury, as an indulgence that can easily be overlooked in pursuit of profits. Please.

Which brings me to Vinroma and its founding principles -- the belief that trust starts with customized, transparent communication. Translation: talk to people with respect and sincerity, with an interest in providing valuable information that is easy to access and understand. Again, this point is anything but radical. Strike that. This point is radical because, with the exception of Vinorma and its dedication to transforming the way executives identify and reach prospective clients, other companies continue to ignore the necessity of trust.

Reduce this argument to a maxim, and the message is undeniable: "Success has many fathers, but failure has one origin: the destruction of trust." Let us safeguard trust.

Trust = Loyalty and Growth: A Plan for Success

If there is a recipe for success, a plan all businesses can easily identify and follow, it is this: trust is the foundation of everything, from personal relationships to professional achievements. This point has special currency for cultivating potential customers, since that give-and-take between an executive and a prospective client depends on trust: without it - and by "it," I mean the sincerity of communication and the type of correspondence people value - then success is virtually impossible.

As we begin 2011, let us remember this principle because trust is a virtue we must cherish and promote. Indeed, trust is the cornerstone of this blog. May we all enjoy good health and success in this new year.