The Importance of Being an Effective Communicator: Making Clarity a Priority

Regardless of one’s political beliefs, it is hardly a radical idea to acknowledge the rhetorical gifts of someone like Ronald Reagan or Barack Obama. The effectiveness of these leaders rests not with their respective beliefs, though both men represent different philosophies about the use of governmental power, but with the clarity of their brand of communication. Translation: their speeches are marvels of openness; there is no mistaking the power – or the sincerity – of their convictions.

Applying this same standard to business communication should be a priority. More specifically, we should make openness, even eloquence a hallmark of successful selling. Forget corporate boilerplate and other forms of blather; businesses need to engage current and prospective clients. Which means we have a duty to customize our relationship with clients, so we can be more influential and trusted. That’s a truly bipartisan viewpoint we can all endorse.

The Lesson Great Brands: Trust and Accurate Information

Why do companies marvel at the obvious? That is, why do some businesses act surprised when they discover that successful selling is the result of customized and accurate communication with clients? There is nothing shocking about the importance of engaging consumers; it is an elementary fact based on respect. For example: we enjoy meeting salespeople who take the time to learn about our interests and needs, the kind of professionals who are genuine. To repeat: genuineness is an expression of legitimacy, a sign that you, as a salesperson, will invest yourself in helping me.

Great brands practice that philosophy with gusto. In fact, the greatest gift companies can give themselves – which would be blessing to us as clients, too – is to make sincerity a necessity. This holiday season, honesty is the best policy – and the best present a client can receive.

The Real Economic Challenge Facing Corporate America

As the stock market reacts to a bevy of financial news, and as various self-proclaimed experts speculate about job losses and corporate spending, a bigger issue looms before us: the need to reevaluate the way businesses contact prospective clients. Until companies recognize there is a problem with their respective approach to sales and lead generation, then any talk of an economic recovery is beside the point. Indeed, if the current economy teaches businesses anything, it is this: that success depends on trust, which is the result of transparent and accurate communication.

If you mislead clients, you fail; if you give clients the wrong information, you fail. And if you have no respect for the manner in which you contact clients – never mind the way in which you reach potential clients – then you will destroy the one asset you must never compromise: your reputation.

Alas, most commentators miss this truth. But a truth is an immutable fact; without a sound reputation, no company can sustain itself. Which brings me back to my initial argument: that the real challenge facing corporate America is one of trust. Rebuilding that trust requires patience and respect. Companies can repair this breach by, first, rethinking their attitude concerning sales and lead generation.

A Personal Approach to Sales and Lead Generation: The Vinroma Philosophy

Welcome to the Official Vinroma Blog.

This site is our opportunity to educate readers about noteworthy issues, where communication – personalized correspondence between business professionals and prospective clients – is essential. And since Vinroma is at the center of these developments, a series of changes that will transform (for the better) the way companies approach sales and lead generation, we want to engage readers in an ongoing conversation about these facts.

Notice the emphasis on conversation, which demands patience, respect and knowledge. Those characteristics – a business trinity we should all acknowledge – are the very ingredients of success. (Businesses may fail for many reasons – lack of funds, economic volatility, technological obsolescence, poor staffing – but, among successful companies, prosperity starts with the trinity outlined above.) Applying those strengths to selling and lead generation is essential.

Our software addresses these points, and we invite readers to learn more about our specific products and services, but this blog serves a separate responsibility: to discuss a multitude of issues that should be at the forefront of the way all companies handle sales and lead generation.

A final qualification: this blog is not cheerleading or self-promotion; it is, instead, a means of analyzing those topics that warrant further review and debate. With your help and comments, we look forward to making this blog a preferred site for news and commentary.