In this economy, trust is a necessity. I know: emphasizing the importance of personal integrity should not be a major revelation, but without this mainstay we will never properly emerge from this recession. And yes, this topic may be a constant on this blog, but the point deserves our steadfast attention because too many companies view "trust" as a luxury, as an indulgence that can easily be overlooked in pursuit of profits. Please.
Which brings me to Vinroma and its founding principles -- the belief that trust starts with customized, transparent communication. Translation: talk to people with respect and sincerity, with an interest in providing valuable information that is easy to access and understand. Again, this point is anything but radical. Strike that. This point is radical because, with the exception of Vinorma and its dedication to transforming the way executives identify and reach prospective clients, other companies continue to ignore the necessity of trust.
Reduce this argument to a maxim, and the message is undeniable: "Success has many fathers, but failure has one origin: the destruction of trust." Let us safeguard trust.
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