Here's a secret about the vast majority of companies peddling some brand of lead generation software: these tools are, at best, a marginal improvement from a system that is costly and ineffective.
And no, this post is not an attempt to shamelessly bash competitors or promote E.D.I.E., Vinroma's innovative brand of artificial intelligence, at the expense of facts or logic. Concerning the former, the numerous competitors that vie for the attention of sales professionals, I will not "name names," cite specific companies that can do better. Suffice to say, the industry as a whole needs to change. About the latter, the value E.D.I.E. provides, I stand by my previous assertions: this software transforms the way executives identify and build long-term relationships with prospective clients.
My point is, however, a larger one. Inspired by an article about lead generation, which is available on Google News (again: I will not name names), the piece rehashes the same blather. "Be your brand" and "Know your audience." A revealation! If you parse that column, it is obvious that the defenders of the status quo must now resort to using marketing boilerplate - Be your brand! - as opposed to developed technological solutions that give clients the information they need.
E.D.I.E. marks a radical shift in a different direction, a means of improving the way executives communicate with potential clients. No more mass emails to the wrong people. No more ineffective language. No more status quo!
Let's continue this conversation by rethinking the premise of lead generation. Let's start with high standards and candid admissions. Let's start with E.D.I.E.
No comments:
Post a Comment